Overview

OVERVIEW

Google has had three major algorithm changes within the last 18 months, along with 20+ tweaks.  This has had a major impact on search engine optimization strategies.  Google evaluates websites on four parameters:   on-page, technical, links and content.  My audit is based on those parameters.  I concentrate on Google, because it has close to 85% of the search market; Bing and Yahoo do seem to follow Google’s lead.

Since search results are always based on the keywords or key phrases typed into the search box, it is important that your site contains the correct keywords.  The latest algorithm change seems to punish keyword “stuffing” so it is important not to overdo specific keywords.

KEYWORDS/PHRASES
Following are the major keywords and phrases found for your site:

Medical
Holistic
Wellness
Alternative
Concepts
Orthopaedic
Treat
Pain
Thermography
Allergy

Wellness Concepts
Medical Services
Human being
Dr. Plotkin
Medical Practice
Optimizing patient  outcomes
Wellness concepts holistic
Holistic medical services
Neutralize allergic response
Allergy Testing
Alleviate symptoms
Tendon ligament
Regional body orthopaedic     

For a complete list, enter your URL into http://googlerankings.com/

I did a search on some of the key terms I believe people might put into the search box to find you.  Here are the results:

Alternative Medical Services, St. Charles                               #2, Page 1
Alternative Medical Services, Illinois                        #2, Page 1
Thermography Services, IL                                           #3, Page 1
Holistic Medical Services, IL                                         #1, Page 1
Dr. Martin Plotkin                                                            #1, Page 1
Orthopaedics, St. Charles,  IL                                      #17, Page 2
Holistic alternative medical services                         #47, Page 5
Medical Services  - St. Charles, IL                               #38, Page 4

Google’s Guidelines on SEO…

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:

One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.